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商品編號： 9-610-036 出版日期： 2009/11/03 作者姓名： Pisano, Gary P.;Wagonfeld, Alison Berkley 商品類別： Operations management 商品規格： 23p 再版日期： 2011/08/16 地域： California 產業： Film & music industries 個案年度： 2004 -
商品敘述：
Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.'' strategy is to focus its efforts on a small number of major ""event"" films (i.e., films with the potential to generate gross box-office receipts of $300 million or more). This strategy--which has worked for the past two years--entails risks. The studio is now asking how it can better manage these risks and, specifically, how it can improve its odds of success.
涵蓋領域：
Managing uncertainty;Portfolio management;Project management;Project evaluation;Risk management;Managing creativity & innovation;Uncertainty;Project planning
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